LTMP 2040 charts out the long-term vision, policies and targets to shape the future of Singapore’s land transport system to 2040, and possibly beyond. It envisions a transport network that is convenient, well-connected and fast, characterised by gracious behaviour and inclusive infrastructure, and supports healthy lives while enabling safer journeys.

 

To communicate this vision to the general public, we rolled out a series of collaterals across ATL, print and digital mediums. This included a 68-page report available on the LTA corporate website, infographics posters, brochures and OOH communications at multiple locations islandwide.

 

We also conceptualised and produced a 4-minute video that provides an overview of LTMP 2040 and highlights the upcoming initiatives commuters can look forward to in the coming years.